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The core elements of the business, including its purpose mission values and visions.
Inspiration and trends to develop strong strategies.
Identified emerging consumer trends and future movements.
New ideas and inspiration that yield strategic potentials.
How do these trends relate to my company’s and brand vision and values?
How will this affect my industry?
What can I keep and what do I have to change in order to stay relevant in the future, what are the opportunities and threats?
