Insights about the human drivers to develop deeper value.
Profound understanding of different age groups’ motivations and dilemmas.
Equity mapping: description of the 8 universal human drives and their current translation to the category vision, the context of today and the future.
The strongest trend now is to put your own style on display. But what is a trend?
A trend is usually a reaction to the world around us. Politics, economics, religion en big societal questions are factors that influence us all. Based on this we make our choice of interest. When designers in different parts of the world get the same kind of ideas at the same time; that’s the time the pieces start falling into place and the idea-trend is born.